Friday, March 14, 2008

MLM - the truth


Here it is. This is the truth. Why do Network Marketers make money? Do they get someone to sign an agreement and pay them $300 or maybe $1000. They do, but is that how network Marketers get paid?

Customers. We have customers.

Bob Burg, The author of 'Endless Referrals' said, "All things being equal, people will do business with, and refer business to, those people they know, like and trust."

1. People will do business with you, if you are a person that they know, like and trust. It's just that simple and that complicated. There are endless books on the subject. How to get people to like you. Are there already people who like you? Start with those, and then find others who will like you, whom you haven't yet met.

2. Convenience... It is in our nature to want what is easiest. Everyone wants everything without having to do any thing. That's just another thing we can't have and that is why we want it. Make it easy for your customer. Don't confuse them with what they don't want to hear. If you don't know what they want then ask. Then you can help them.

3. Concentrate on the right market. If your company sells vitamins I would find people who use vitamins. A gym may be the right place and it might not. You might have to test the waters a little to find your customers. Your job isn't to convince people to use a product they never heard of before. Your job is to make sure they get that product from you.

We'll talk more on this soon...

...as always let me know what your qwestions are.

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